The Super Bowl is not just a game, it is one of the most valuable annual hosting platforms for rewarding top performers, entertaining key clients, and strengthening business relationships at scale.
Insider Experience DMC helps brands, sponsors, and corporate groups turn Super Bowl week into a seamless VIP program.
We design bespoke premium hospitality programs combining official ticket access, luxury accommodations, premium guest experiences, insider access to VIP parties & events, corporate level transfer options, in-the-know dining reservations, seamless local execution and our signature high-touch service delivery.
For corporate hosts, the best Super Bowl programs are planned early and built around the host city – not just the game. Insider Experience is your Super Bowl DMC, helping brands and corporate groups design city-specific programs that combine official hospitality with the right hotel strategy, dining, nightlife, and VIP experiences.
10+ years running corporate programs at the Super Bowl
Official hospitality access through authorized channels
VIP Group programs built around business outcomes
Full Service: Ticketing + Hotel + Transport + Experiences + Dining + Staffing = all under one roof
The Super Bowl is much more than a game. It’s a cultural phenomenon in US society; one centered around food, entertainment, and anything and everything to do with pop culture.
We are your Super Bowl DMC! We have been taking groups to the Super Bowl for 12 years and we know everything there is to know about this incredible weekend. From hospitality-inclusive ticket access to corporate level transport options, sought after luxury accommodations, in-the-know tables at some of LA’s most popular celebrity-filled restaurants, and access to “invite only” VIP events spread across the city of angels, our team can take your clients or staff into the inner sanctum of one of the most highly regarded sporting events in the world, all with our signature high-touch service delivery for a weekend they won’t easily forget!
DAY 1 | Thursday, 11 Feb 2027 (Arrival Day)
DAY 2 | Friday, 12 Feb 2027 (Experience Day)
Day 3 | Saturday, 13 Feb 2027 (VIP Party Night)
Day 4 | Sunday, 14 Feb 2027 (Game Day at SoFi)
Day 5 | Monday, 15 Feb 2027 (Departures)
There is nothing quite like Super Bowl Week where the world’s biggest sporting event brings together NFL Legends, celebrities, entertainers, executives, influencers, and industry leaders for an unparalleled series of experiences.
Beyond the game itself, it is where business, entertainment, and sports collide. From invitation-only parties and private concerts to luxury hospitality and networking events, the host city comes alive with elevated experiences that simply cannot be replicated anywhere else.
Insider Experience provides access to some of Super Bowl Week’s most sought-after experiences, including:
Whether hosting clients, rewarding top performers, or planning an executive incentive, Insider Experience DMC delivers high-touch hospitality with exclusive access and personalized service.
* Experiences and entertainment vary by Super Bowl host city and year.
The Super Bowl is not just a game, it is one of the most valuable annual hosting platforms for rewarding top performers, entertaining key clients, and strengthening business relationships at scale.
Insider Experience DMC helps brands, sponsors, and corporate groups turn Super Bowl week into a seamless VIP program.
We design bespoke premium hospitality programs combining official ticket access, luxury accommodations, premium guest experiences, insider access to VIP parties & events, corporate level transfer options, in-the-know dining reservations, seamless local execution and our signature high-touch service delivery.
Corporate buyers do not need another Super Bowl travel package. They need a partner who can shape the week into a polished guest experience that reflects their brand and protects the value of their hosting spend.
Insider Experience DMC has years of experience managing Super Bowl groups, combining official access, premium accommodation, high-demand events, and city-wide logistics into one cohesive program.
A DMC is your local, end-to-end ground partner. We manage every detail from guest movement to VIP experiences, so your group enjoys a seamless Super Bowl week.
We recommend booking 9-12 months ahead typically, that way you are able to secure the best tickets, hotels, vehicles, venues and experiences. For Super Bowl LXI, now is the time to start planning.
Absolutely. One contract, one dedicated account manager and one seamless program covering transport, dining, experiences, staffing and guest management.
We provide Official Super Bowl hospitality through our sister company Insider Experience Sports, as an Authorized Agent of On Location’s Official Super Bowl Hospitality in Australia and New Zealand.
Absolutely. In fact, we specialize in welcoming international groups and have managed groups from France, Italy and Brazil in the past.
Los Angeles is a city of suburbs, and with the notorious LA traffic, we can help plan the travel time between the various event activation zones in West Hollywood, the Beaches, DTLA, the Convention Center and SoFi Stadium. The right hotel strategy, realistic transfer planning and experienced local execution are essential.
Official Hospitality Provider of
Insider Experience is the Exclusive Authorised Agent of On Location’s Official Super Bowl Hospitality in Australia & New Zealand.
Insider Experience has been taking groups to the Super Bowl for 12 years. We are the sole Authorised Agent for On Location’s Super Bowl Hospitality in Australia & New Zealand for the 2027 Super Bowl in Los Angeles, along with 2026 in San Francisco, 2025 in New Orleans, 2024 in Las Vegas, 2023 in Phoenix, 2022 in Los Angeles, 2020 in Miami, 2019 in Atlanta and 2018 in Minneapolis.
