At a glance
What was the client trying to achieve?
Confidential Company
Warner Bros backlot, LA
CHALLENGE
On event day, guests were whisked away from their hotels to the legendary backlot of Warner Bros. To add a touch of VIP treatment, we organized for security personnel to ride on our coaches, so we could drive straight onto the backlot. Upon arrival, our group was greeted by tour carts and guides for an exclusive hour-long exploration of the studio's iconic locales.
SOLUTION
Returning from the tour, guests were excited to discover that they were to be transformed into A "Stars For The Day." A dedicated team of over 20 artists specializing in hair, makeup, and wardrobe awaited their arrival. While half the group underwent glamorous makeovers, the other half immersed themselves in the secrets of the trade, witnessing thrilling stunt demonstrations on the backlot.
Once everyone had undergone their dramatic transformations, they were treated to a sumptuous lunch amidst the enchanting backdrop of the backlot, complete with a three-course meal paired with exquisite wines—all while remaining in character, adding to the allure of the Hollywood experience.
But the magic didn't stop there. Each guest's name was immortalized in personalized Hollywood Walk of Fame-style stars adorning the event space. Additionally, a skilled photographer captured the essence of the day, crafting custom movie posters featuring each guest, ensuring they left with tangible memories of their unforgettable journey through the heart of Hollywood.
