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At a glance
Confidential Company
620 Loft & Garden, NYC
Technology
SOLUTION
620 Loft & Garden, nestled atop the iconic Rockefeller Center, served as the quintessential venue for our New York-themed event, capturing the essence of the city's allure and vibrancy. Originally conceived as a rooftop garden in the 1930s as part of the Rockefeller Center's development, this historic space has since been meticulously renovated while preserving its timeless charm and panoramic views of Fifth Avenue and St. Patrick's Cathedral.
For our client's soirée celebrating the heartbeat of New York, every aspect of 620 Loft & Garden was utilized to transport guests into the bustling streets and diverse neighborhoods of the city. For our pre-dinner drinks, the rooftop terrace was transformed into an urban oasis, reminiscent of the streets of New York, complete with Central Park-style lamp posts, a chic "picnic in Central Park" setup, and an eclectic array of NYC-inspired props. A highlight of the outdoor area was the subway station-themed bar, paying homage to the iconic "M" train, the namesake of our client's brand.
STANDOUT MOMENTS
A Tribute to NY City
OUTCOMES
The seated meal showcased a culinary journey through the various regions of New York, with each course meticulously crafted to reflect the unique flavors of Chinatown, Harlem, Little Italy, and beyond.
Throughout dinner, feature performances, including showgirls reminiscent of the famed Rockettes and a soul-stirring gospel choir from Harlem's Mama Foundation for the Arts, captivated guests, further enhancing the New York experience.